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MTN adds Miss Soweto pageant to list of lifestyle parternships

May 31, 2010

The women of South Africa are the epitome of true African spirit – they are the caregivers, the nurturers and the mothers of this beautiful continent.

There is no better way to honour the women of South Africa that to celebrate them, and MTN, is dedicated to developing and empowering women within South African communities and society. It is against the backdrop of their commitment that the Miss Soweto beauty pageant has been added to the organisation’s arsenal of lifestyle partnerships.

According to Veli Mabena, General Manager of Brand & Communications at MTN SA, “While much still remains to be done in the search for gender equality, MTN strives to create opportunities that promote the empowerment of our women. By partnering with the Crowning Miss Soweto pageant, we aim to further this notion by celebrating the young women who themselves are the role models for South Africa’s youth, our future”.

The pageant is now to be known as “Crowning Miss Soweto proudly presented to you by MTN”, and the company is committed to working with organisers and sponsors to ensure that the event is now of the highest calibre in every aspect, from top class judges from industry and the media to overall organisation.

The Miss Soweto pageant this year is themed “Beauty is not enough”, and is coupled with a reality broadcast show of the top 20 contestants, who live in a house and are eliminated through a fair judging process to find the top 12 contestants who are to compete at the main event.

Tumi Masemola, a director of Black Brain pictures and spokeswoman for Crowning Miss Soweto 2010, says, “An aspiring Miss Soweto needs to be up to the challenge of being far more than a pretty face though.  Miss Soweto must shine as a graceful and dignified ambassador and role model for the youth of Soweto and South Africa who are challenged by many social ills such as drug abuse, teenage pregnancies, HIV/Aids, crime and unemployment. The most rewarding aspect of taking an active role in the upliftment of the youth is the joy that comes with giving your time and energy to make a difference – one person at a time”.

For more information about “Crowning Miss Soweto proudly presented to you by MTN”, visit the site.

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