Skip to content

Southern Sun continues heart-warming nation building

July 29, 2010

Posted on behalf of Southern Sun Hotels

“With national pride – and national flags – still flying high throughout the country Southern Sun Hotels has launched another nation building initiative, one that will warm hearts, literally.

With sixty-four Southern Sun hotels in South Africa having proudly hoisted the flags of the FIFA World Cup participants, the question now is what to do with these beautiful pieces of fabric? Ever conscious of the broader social environment, Southern Sun Hotels’ new project is transforming thousands of flags into beautiful blankets for underprivileged children.

“With winter upon us, this initiative provides the perfect opportunity to extend the sense of delight we are all reveling in post the World Cup,” says Priya Naidoo, GM of Communications at Southern Sun. “If we harness our sense of creativity as a nation, there are a myriad of means to augment the positive effects of this recent event.”

Rather than discard the many flags adorning its hotels, Southern Sun has sourced warm, cost effective blanketing material, and has appointed previously disadvantaged unemployed individuals with access to industrial sewing machines, to sew the flags onto the blankets, thereby producing eiderdowns.

The project has been launched internally, but ultimately Southern Sun Hotels aims to inspire other South African organisations to do the same. “We encourage businesses to participate in this venture and would be happy for them to utilise the resources and infrastructure we have in place,” says Naidoo.

Southern Sun Hotels will have approximately 2 000 blankets to distribute in Durban, Johannesburg and Cape Town.

“This project will generate employment, uplift communities and by reusing the flags, it will reduce environmental waste too,” says Naidoo. “Most importantly, it will physically extend the wonderful sense of warmth associated with the World Cup”.”

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: